A new addition
There is a good reason that I have been neglecting writing any new posts for the last while, we have a new addition to the Cheslers Family! We have just opened up our fourth store in beautiful Belleville, Ontario!
For those familiar with the area, we opened up across the road from the Quinte Mall in the Bell Front Plaza beside Bed Bath and Beyond. The store is approximately the same size as our Peterborough location.
With many hurdles to overcome, we were able to open the Belleville store on schedule (which I'm sure many of you know is quite a feat!). Thank you so much to our great staff who have had to endure weeks of transfers, training, and stressed out owners.
We have started out with a slightly different concept than we use in our other stores. Cobourg, Lindsay and Peterborough are designed to be displayed by category of shoes - ie: walking shoes, orthotic friendly styles, etc... We have gone with a much more Brand-oriented approach in our new home. You will see shoes displayed strictly by the name they carry on them. So those who love Ecco shoes can go straight to that department, or those who prefer Rieker can see the entire collection together.
This first week open has been a great success. Many people have found us by word of mouth, and we sincerely thank those who have spread the word for us. We believe that Belleville will be a wonderful addition to our business area.