UGG Australia

UGG® Australia delivers on its promise of luxury and comfort. UGG Australia is about accessible luxury. Our products fit into your every day life and are fashionable, comfortable and attainable.

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Mission Statement
UGG® Australia markets the premier brand slippers and boots in luxury and comfort.

Our Philosophy
UGG® Australia delivers on its promise of luxury and comfort. UGG® Australia is about accessible luxury. Our boots and slippers fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable.

Boots and Slippers
The UGG® Australia boots and slippers are directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on.

A look back at 25 years of Sheepskin
The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape. Deckers Outdoor Corporation acquired UGG® Australia in 1995.

By 1998, the product line had grown to include two boots, four slippers, and a few casual shoes. It was in 1998 that UGG® Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG® Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications. The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world.

The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG® Australia reached beyond the beaches of California to New York City - and beyond.

In 2003, UGG® was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From that moment on, sheepskin boots, slippers and casual shoes would be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.